No AI. Just patience and peanuts.

We created this image entirely in-camera using practical effects—a prosthetic squirrel cheek sculpted to hold a KIND bar, brought to life in a park with real squirrels. Instead of just a clever concept, we wanted something tactile and real—wildlife photography with a surreal, handmade twist. The result is strange, funny, and charming—a playful nod to nature photography and our love of nuts.

CD/Creative: Athina Lalljee & Ben Playford 
Photography: Justin Polsen
Agency: McCann Toronto